At present, PING introduced a brand new limited-edition assortment of golf items in collaboration with Hideoki Bespoke, maker of high quality menswear and customized clothes. The restricted capsule consists of high-end attire and equipment designed to pay homage to golf’s wealthy historical past.

The PING x Hideoki Assortment is a far departure from the norm — particularly for PING.

Recognized for being straight-laced PING is right here to point out the world that their tackle “completely different” is fairly darn cool. Is it for everybody? No. Lots of it’s possible you’ll scroll the product pages questioning why the heck PING would even do one thing like this.

Even nonetheless, the collaboration is a big step off the overwhelmed path for a model that’s been hesitant to stray from it. Will this be the beginning of a brand new fashion-infused development? Solely time will inform. You actually don’t want any of these things to play a spherical of golf, however if you happen to’re intrigued by edgy luxurious you’ll need to have a look.

Launch Particulars

• Accessible now at PING
• Designed in Atlanta and made in Italy
• “The nineteenth Assortment” consists of 60 distinctive items

The nineteenth Assortment

For those who gave me 5 guesses as to who conjured up this luxurious menswear assortment, there’s no approach I’d have guessed PING.

And that’s sort of the purpose. The PING x Hideoki assortment consists of luxurious clothes, footwear, dwelling and life-style equipment that development extra in direction of streetwear and excessive trend.

Golf equipment and attire on this finish of the style (and value) spectrum are fairly a tough promote. I don’t know too many individuals keen to drop a pair hundred {dollars} on a luxurious PING pockets or duffle bag.

And PING is aware of this. The PING x Hideoki assortment is unapologetically not for the lots. It could even draw eye rolls from the bulk who see it. If PING’s historical past of innovation has any bearing on the long run, I wouldn’t be stunned if extra OEM’s comply with swimsuit with their very own collabs of this caliber, similar to they did with the unique Anser-style putter design.

“This collaboration furthers our dedication to rising the sport by offering golfers the very best high quality, most modern and customized merchandise obtainable.” stated Andy Solheim, Government Vice President at PING. “Their workforce shares our ardour for approaching issues in several and unconventional methods, which makes this partnership an important alternative for each manufacturers.”

It’s unconventional, it’s hip. It’s the whole lot that PING presently isn’t.

My Ideas

We’ve spent years raving about PING drivers. One solely wants a couple of minutes on the MGS Twitter web page to discover a glowing assessment of what PING does with golf equipment. Now it’s time for some well-deserved reward for what PING is doing off the course. This one-of-a-kind assortment from PING and Hideoki is the good factor I’ve seen this yr. That’s simply me, although.

As talked about, I’m in all probability within the minority on this regard. This collaboration isn’t for everybody. It’s in all probability not for most individuals. Costly scarves and high-end footwear will not be your factor, and that’s okay. It’s possible you’ll even suppose that PING ought to follow golf golf equipment and “keep of their lane”.

For me, it’s reveals a commendable effort on PING’s half to get exterior of their consolation zone and take a look at one thing completely different.

You’ll be able to store your complete PING x Hideoki Assortment now.