Australian tennis is about to get a brand new look from 1 October following greater than 12 months of session and planning.

Greater than 500 tennis coaches from round Australia, in addition to business specialists and researchers, have taken half within the undertaking to redefine the way forward for nationwide packages, color ball competitors and the Tennis masterbrand.

“For greater than 15 years, Scorching Pictures Tennis has supplied Aussie youngsters a enjoyable introduction to tennis with a modified format making it simpler to play from the primary time they choose up a racquet,” Tennis Australia Chief Tennis Officer Tom Larner stated.

“Now we have spent the final 12 months taking a look at methods to make sure its future success by working with deliverers across the nation to adapt this system to swimsuit as we speak’s youngsters and their mother and father.

“The brand new look Scorching Pictures Tennis program will provide better flexibility and selection with a selected concentrate on engagement and enjoyable at each stage, age and talent.”

Match Play will now be built-in into the Scorching Pictures Tennis program in order that coaches can provide a enjoyable, pleasant introduction to competitors as a part of their common periods.

Along with the brand new look Scorching Pictures, a brand new Color Ball Score has been developed in collaboration with Common Tennis and coaches round Australia. The score will assist coaches and oldsters discover the best degree of competitors for his or her younger gamers as they study and develop by the Scorching Pictures Tennis program.

“Now we have additionally made some thrilling updates to the Cardio Tennis program, which is able to see the launch of 4 streams – Lite, Traditional, Play and Max – designed to swimsuit the various motivations, competence and confidence of contributors,” Larner continued.

The versatile framework will embody an expanded exercise library with a extra holistic method to how coaches can have interaction and retain individuals within the sport.

To carry the brand new look packages to life, Tennis Australia has been working with certainly one of Australia’s most extremely regarded model businesses Hulsbosch to revitalise the model of Tennis in Australia.

The refreshed Tennis model world will join the other ways to play, together with Scorching Pictures Tennis, Cardio Tennis and extra of Tennis Australia’s portfolio.

“We wish our new look to signify our imaginative and prescient of making a playful world by tennis in a manner that’s related for as we speak’s audiences and media channels,” Larner defined.

“The final word aim is to construct fairness within the model of Tennis, following the success we’ve got achieved with the AO, to drive progress alternatives and efficiencies.”

The brand new system lays the inspiration for elevating Tennis as a Masterbrand and chief in as we speak’s sports activities & recreation panorama. Having undertaken a complete design course of, studying from the success and energy of the AO rebrand, a revitalised model has been developed by the eyes of the patron and has been examined and validated by analysis.

These manufacturers are resulting from be launched later this yr and coincide with the launch of the brand new look packages.