(LONDON, October 23, 2023) — Right now Beats debuts “The King & The Viking,” a brand new marketing campaign that includes NBA Champion LeBron James and Premier League star Erling Haaland, who has joined the Beats household as an official model ambassador.

Within the movie, stress to exceed expectations surrounds the athletes; and though they function in several worlds, their tales of perseverance are complementary. Household and legacy are motivating forces, as Savannah James and Alfie Haaland share compelling phrases of knowledge to their family members – encouraging them to silence doubt and permit stress to gasoline their respective fights.

“I’m excited to hitch the Beats household, a model that has lengthy been part of my pre-match routine as an athlete,” mentioned Erling Haaland. “Household is essential to me, and this marketing campaign and partnership actually converse to that.”

The James household legacy with Beats additionally continues, as Savannah, Bryce and Zhuri James have joined the roster within the model’s first-ever household signing. LeBron set the blueprint for Beats’ ambassador programme since becoming a member of the model in 2008, and Bronny James served as its first highschool athlete in 2022.

“It’s a reasonably particular factor to see how this partnership has grown with our household over time,” mentioned LeBron James. “It’s a blessing for me to share the stage with them, and with a model that’s been a part of our lives since we began this journey. Household means every little thing to me!”

Beats’ new Studio sequence is featured all through the movie, as LeBron and Erling put on Beats Studio Professional (£349.99) and Savannah and Alfie put on Beats Studio Buds + (£179.99). For extra info on product availability, go to beatsbydre.com.