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Regardless of a climate delay and shortened race distance resulting from fading mild, NBC Sports activities’ protection of the first-ever NASCAR Cup Sequence road race in Chicago averaged a Whole Viewers Supply (TAD) of 4.795 million viewers on NBC and Peacock in line with knowledge supplied by Nielsen.
The occasion was the most-watched NASCAR Cup Sequence race on NBC because the Indianapolis race in 2017, which averaged 5.647 million, and was NBC Sports activities’ eighth most-watched total beneath its present rights settlement. It was additionally the most-watched NASCAR Cup Sequence race on any community because the Daytona 500 drew 8.173 million on FOX.
Moreover, it was essentially the most streamed NASCAR Cup Sequence race in NBC Sports activities historical past, with 163,500 viewers throughout Peacock and NBC Sports activities digital platforms, and is projected to be the most-watched sporting occasion of the weekend.
Viewership peaked at 5.383 million TV-only viewers from 9:15-9:30 pm ET when Shane van Gisbergen took the checkered flag. Chicago delivered a 9.29 score and is predicted to guide all markets as soon as last native knowledge is accomplished. The score is greater than thrice what the market did for this 12 months’s Daytona 500 (2.99 on FOX).
Via two races, NBC Sports activities is averaging a TAD of 4.009 million viewers, its greatest begin for the NASCAR Cup Sequence since 2017 (4.202 million). Final week, NBC Sports activities’ protection of the Ally 400 from Nashville Superspeedway averaged a TAD of three.230 million viewers, making it NBC Sports activities’ most-watched season opener in three years.
NBC Sports activities’ NASCAR protection continues this week with NASCAR Cup and Xfinity Sequence races from Atlanta Motor Speedway on USA Community.
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