Lexus, one of many world’s main premium automotive manufacturers, has develop into the Official Automotive Accomplice and Platinum Accomplice of the ATP Tour, from 2023.

The key multi-year partnership will see Lexus construct out event partnerships in key markets, partaking premium fan demographics as Official Automobile throughout a portfolio of ATP Tour occasions. That is along with the just lately introduced partnership between Lexus and the LTA in the UK, together with the Cinch Championships (Queen’s) and Rothesay Worldwide (Eastbourne), in addition to the Fayez Sarofim & Co. U.S. Males’s Clay Court docket Championship (Houston). ATP and Lexus may even work collectively to ascertain extra partnerships with ATP tournaments and gamers, from this season.

As a spotlight, from 2023, Lexus turns into Platinum Accomplice and Official Automotive Accomplice of the Nitto ATP Finals, to be held from November 12 to 19 in Turin, Italy. Lexus will present a fleet of electrified fashions, together with the brand new all-electric Lexus RZ 450e, to assist transportation of gamers, officers, and different company in the course of the event.

Lexus may even obtain year-round model publicity throughout ATP Tour’s fast-growing digital and social platforms, together with Title Partnership of ATP Head2Head, a preferred interactive function that permits followers to discover rivalries between gamers on Tour.

Lexus is a pioneer in electrification within the premium automotive business, constructing in the direction of a holistic sustainable mobility imaginative and prescient, referred to as Lexus Electrified. The model’s complete electrified portfolio consists of self-charging electrical hybrid, plug-in electrical hybrid, and all-electric fashions. Selling the usage of such fashions throughout ATP tournaments, in 2023 and past, aligns with the ATP Tour’s local weather ambitions below ATP Serves and UN Sports activities for Local weather Motion, which features a Web Zero emissions goal by 2040.

ATP CEO Massimo Calvelli mentioned: “The ATP Tour and Lexus manufacturers inform a narrative of innovation, efficiency and excellence, that additionally completely aligns with our efforts below ATP Serves. Our followers and prospects come first, and our manufacturers each function with a give attention to offering unforgettable experiences. We’re delighted to welcome Lexus as an ATP Tour Platinum Accomplice and to construct on that shared narrative throughout our world platforms.”

TME Vice President Lexus and Worth Chain Pascal Ruch mentioned: “At Lexus, we undertake a human centred method in every little thing we do. This not solely applies to our automobiles but in addition to the category main expertise we offer to our prospects. Our aim is to place a smile on the face of our prospects. We see a fantastic match with tennis competitors, the place particular person efficiency creates final pleasure. We’re thrilled to associate with the ATP Tour and to share the eagerness of top-level tennis with tens of millions of followers throughout Europe and past.”